No, you're not going crazy -- that's simply the soothing voice of your hat's AI.

Yes, Tony Stark's suit -- a MASSIVE upgrade from the hoodie and goggles -- is packed with innumerable features and an almost insurmountable functionality.

Thankfully, it comes with a very helpful AI loaded with "hands-on" tutorials to navigate all the wonderful amenities of your reinforced costume -- a costume reflected in our movie-accurate Spider-Man Homecoming Armor 39Thirty Fitted Hat.

Made from 100% polyester, this EXCLUSIVE Spider-Man hat from New Era -- sans stress-reducing AI --  reflects Spider-Man's cinematic super-suit in the following wonderful ways:

• A raised, embroidered Spider Symbol.
  
  
• Elevated webbing layering the front panel.
  
  
• Elevated, embroidered trim on the side panels feeding to the back -- they represent the costume's lined accents running along the shoulders.
  
  
• Diamond-Era fabric: The name comes from a recurring pattern of diamond-shaped stitching crisscrossing the entire hat, granting it the appearance of a hard-fiber mesh used in the construction of contemporary superhero-wear.
  
  

The bill? Rendered in a bumpy Ballistic Fiber that simulates impact-resistant -- and moderately bullet proof -- material.

Hey! What's on the back?? A blue panel sporting a red Spider-Man symbol.

The official New Era sticker? It's right there, resting soundly on top of the bill

Gorgeously illustrated inner lining! A soft interior featuring a full-color, illustrated image of Spider-Man and Iron Man based on the hit film, Spider-Man: Homecoming.

All the dependable characteristics of a high quality New Era Hat:

• The embroidered New Era logo resting on the hat's right side.
• The stitched taping crisscrossing the hat's interior.
• The official New Era tag, also inside the hat!
• This fitted 39Thirty hat is available in Small/Medium, Medium/Large, and Large/XLarge.