Can't get enough of that Wonderful Duff. It is amazing how a 'fictional' Beer brand can do so well! Hell, I think I know their theme song better than an actual beer's theme song. Makes you wonder if they should spend the time coming up with a real product! They most definitely have brand recognition already, and a spokesperson (any of the Simpsons) for that matter! How can you possibly go wrong? The answer is you really can't, and with this awesome 100% cotton baseball hat you can show off your brand loyalty. I'm sure there is some Marketing major studying the prospects of this quite vigorously, but then probably got sidetracked by the fact this hat has a built in beer opener! Seriously, my mind just exploded.